Oct. 9, 2025

Building Authentic Connections Through Social Media and AI - EP 18

Building Authentic Connections Through Social Media and AI - EP 18
Season 1

In this episode of Sip, Sell, Repeat, host Dr. Cynthia Tant chats with social media strategist Katie Lance about using social media and AI to grow a real estate business authentically. Katie shares practical strategies for creating consistent, engaging content while maintaining a genuine voice online. They discuss balancing automation with personal storytelling, how to leverage AI tools like ChatGPT, and why meaningful relationships—not algorithms—drive long-term real estate success.

🎧 Hosted by: Dr. Cynthia Tant

👤 Guest:🖋 Katie Lance – CEO & Founder, Katie Lance Consulting

⭐ Guest Bio:Katie Lance is a nationally recognized social media strategist, keynote speaker, and best-selling author of #GetSocialSmart. As the co-founder of Katie Lance Consulting, she has spent over two decades helping real estate professionals grow their brands and businesses through smart, intentional social media strategies. Katie is widely known for her practical, relationship-driven approach to content marketing and video, and her expertise has been featured on Inman News, The Huffington Post, Forbes, and more. She leads the highly regarded #GetSocialSmart Academy and hosts an annual mastermind event at the Bellagio in Las Vegas.

💡 Key Topics Covered:

✔️ How to stand out authentically online

✔️ Using AI tools for smarter marketing

✔️ Building a personal brand with storytelling

✔️ Why consistency beats perfection

✔️ Tips for sustainable social media habits

📇 Connect with Katie Lance:

🌐 Website → https://katielance.com/

📘 Facebook → https://www.facebook.com/KatieLanceConsulting/

📷 Instagram → https://www.instagram.com/katielance

🔗 LinkedIn → https://www.linkedin.com/in/katielance/

🎙 Follow Cynthia Tant – Sip, Sell, Repeat:

🌐 Website → https://www.sipsellrepeat.com/

📘 Facebook → https://www.facebook.com/sipsellrepeatinrealestate/

📷 Instagram → https://www.instagram.com/sipsellrepeat/

🔗 LinkedIn → https://www.linkedin.com/in/cynthiatant/

🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!💎 Produced by Icons of Real Estate - https://iconsofrealestate.com/