Unlocking Revenue Growth in Short-Term Rentals - EP 17

In this episode of Sip Sell Repeat, host Dr. Cynthia Tant speaks with Marki Carlson from Beyond about using data-driven tools to maximize profits in the vacation rental industry. Marki shares her expertise in revenue management, explaining how dynamic pricing, AI, and market insights help property managers and realtors set realistic expectations, boost occupancy, and optimize income. Together, they discuss shifting travel patterns, the importance of flexibility, and how technology is transforming short-term rental success.

🎧 Hosted by: Dr. Cynthia Tant

👤 Guest:🖋 Marki Carlson – Strategic Customer Success Manager, Beyond

⭐ Guest Bio:Marki Carlson is a strategic leader at Beyond Pricing, where she leverages her background in hospitality to help short-term rental owners optimize revenue and operations. With experience rooted in hospitality management and data-driven decision making, she supports property owners to increase profitability through smarter pricing strategies. Marki holds a degree from the University of Wisconsin-Stout and brings both technical know-how and hands-on field insights to the short-term rental space.

💡 Key Topics Covered:

✔️ Dynamic pricing vs. manual rate setting

✔️ AI’s role in revenue management

✔️ Travel patterns & booking windows in 2025

✔️ Setting realistic expectations for owners & investors

✔️ Realtor opportunities in short-term rentals

📇 Connect with Marki Carlson:

🌐 Website → https://www.beyondpricing.com/

🔗 LinkedIn → https://www.linkedin.com/in/markicarlson/

🎙 Follow Cynthia Tant – Sip, Sell, Repeat:

🌐 Website → https://www.sipsellrepeat.com/

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💎 Produced by Icons of Real Estate - https://iconsofrealestate.com/